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Our story

AËLRA for everyone

AËLRA is a French-Inspired jewellery brand based in the diamond hub of the world: Antwerp, Belgium. With over 50 years experience in jewellery design and trend knowledge, we truly aim to provide eternal jewellery against honest prices. Our mission is to make premium quality diamond jewellery, with timeless designs, accessible for everyone. Because all women should be able to feel the joy of wearing exceptional diamond pieces.

Jewellery to feel great about

All of our materials are sourced ethically and conflict free, meaning we don't destroy nature, but rather preserve what is already there. With over 50 years of experience, we are able to have our full process in-house, from design to the handcrafting of the jewellery. This eliminates unnecessary shipping that would otherwise harm the environment. Therefore, you can wear AËLRA with a clear conscience, and we take pride in that.

Exceptional quality

Quality is our core value at AËLRA. We believe in handcrafting jewellery of premium quality that will last for the rest of your life. So all of our pieces are designed and handcrafted with a high focus on detail and precision.

All of our jewellery is designed in-house in Antwerp.


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