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Why Buy Diamond Jewellery Online?

Everything under the sun except true love can be bought online today, with so many e-commerce giants at play. There are even specific sites catering to different clientele, ranging from books to beauty products, ink to insurance, apples to automobiles, and others. You can even buy diamond jewellery online from trusted retailers and manufacturers. AËLRA JOAILLERIE is a trusted and reputed name in this field. It offers an extensive collection of jewels that are safe to buy and quick to deliver with the added benefit of insurance on delivery.

Advantages and Disadvantages of Buying Jewellery Online 

Buying jewellery online has several advantages and practically no disadvantages if proper precautions are taken. Buying jewellery online is now much more affordable, accessible, and offers extensive collections with proper financial safeguards in place. Let us discuss some of the topics below.

Why is it Affordable to Buy Diamond Jewellery Online

Reputed online jewellery sites like AËLRA JOAILLERIE offer the same if not better quality diamond jewellery at an affordable price compared to physical shops. This becomes possible by eliminating the middlemen by directly getting the diamonds from the source and preparing the jewellery in-house with their skilled designers. Other than these factors, they maintain an exclusively online presence with the main store in Antwerp diamond district, thus managing to save a considerable amount of money on high-cost marketing campaigns and rent and upkeep of opening and maintaining branches at prime locations. AËLRA JOAILLERIE passes on these savings to customers which convert into diamond jewellery costs to be 6 to 8 times less than offline options. 

Safety Features AËLRA JOAILLERIE Offers

We at AËLRA JOAILLERIE maintain rigorous and exacting online security. Financial information of the customers is not stored on our servers. We have reputed and universally trusted third-party hosting and payment providers to ensure data security. Card details you provide are entered on a secure server using Shopify Payments. These details transferred from the AËLRA JOAILLERIE website to Shopify Payments are encapsulated using their highly secure, encrypted, tamper-proof, and digitally-signed protocol. Shopify Payments is the highest-level PCI DSS compliant. Thus, you can safely buy diamond jewellery online with us.

Easy Payment Methods

AËLRA JOAILLERIE accepts all major payment methods which include among others Maestro, MasterCard, Visa, Visa Debit, Amex, PayPal, Google Pay, and Apple Pay.

Precautions to Take While Buying Online

Is it safe to buy diamond jewellery online? Take these precautions while buying diamond jewellery online and you are all set for a safe experience.

 • Check for payment security certificates.

 • Know about the quality or the 4Cs of diamonds-Carat, Color, Cut, and Clarity, widely available material is available online regarding these.

 • Take your own time, think and reflect before choosing the right design or cut of your diamonds.

Offline Option

Even if you plan to buy diamond jewellery online, we have a great offline option too. AËLRA JOAILLERIE also has a main showroom in the heart of the diamond district in Antwerp, Belgium. Next time you are in Antwerp, we welcome you to visit and purchase directly from us. We offer the following facilities to our visiting customers.

 • Secure Environment

You are safe and secure in our private showroom with no unwanted attention from outside. Look leisurely at the jewels and take your time before reaching the buying decision. 

 • Personal Service

If you make an appointment beforehand, we will arrange for a diamond expert to be at your side. The expert will assist you and share his or her expertise and answer queries like diamond quality, shape, and clarity. They will give their undivided attention to you and be at your service.

 • Try-Outs

You can wear the jewellery and try it on in our showroom to check if the piece suits you. We have an amazing collection of beautiful diamond jewellery including rings, necklaces, bracelets, earrings, and pendants at your disposal.

 • Customization

We offer ring size customization as per your requirements. Our experts will share their inputs and make the necessary modifications to craft the jewellery as per your needs. 

Quick and Fast Shipping 

We ship worldwide through our affiliate courier FEDEX for free. Delivery time and method are mentioned during checkout when you buy diamond jewellery online from us. Customers residing within the borders of the European Union will get their deliveries within 2 to 3 working days while international deliveries take about 7 to 10 working days. You can also track your order easily. Once your order is shipped we will send you an email containing shipping and tracking details. Our customer service ( is always there for any further assistance. 

Easy Returns and Refunds

Our goal is to ensure that our customers love our products but we are ready to help if you do need to return an order. You can return the items bought within 14 days from the date of purchase and receive a full refund which does not include return postage and shipping charges. The returning package should include original packaging with the certificate of authenticity and the purchase receipt of the item. 

Extensive Choice of Jewellery

A major advantage of buying diamond jewellery online is that you have so much to choose from. You are not bound to a physical store with limited options and can search for any type of jewellery you want, be it modern or vintage, affordable or high priced. The filters and categories offered by our website make your search easy and fruitful.

AËLRA JOAILLERIE offers trendy and original creations from the heart of the diamond capital of the world. Our highly skilled and experienced designers craft the most exquisite and beautiful jewellery for you to acquire. Our jewellery is presented in our signature jewellery box with ribbon, purchase receipt, and certificate of authenticity.

Premium, Ethical and High-Quality Materials

We are an ethical business and follow the highest ethical practices. We only buy clean and high-quality rough diamonds which are Kimberley certified to ensure we get conflict-free diamonds. AËLRA JOAILLERIE offers diamond jewellery in white, yellow, and rose gold in 9K, 14K, and 18K since pure gold is too soft for making fine jewellery. The 9K, 14K, and 18K gold alloy are made with 37.5%, 58.5%, and 75% gold mixed with copper and silver. All the jewellery is hallmarked which certifies the gold quality and offers protection from frauds. 


Hope we have cleared your doubts on the advantages and disadvantages of buying jewellery online. Now that you are convinced and satisfied, explore our extensive collections online and choose the right fit for you. If in Antwerp, you can always drop by our showroom for a visit. We will be happy to help. You can also check our other blogs on jewellery care and other topics.  


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